As founder and winemaker of his eponymous winery, McPrice “Mac” Myers makes serious wines with depth and grace. His winemaking philosophy mirrors his approach to life: Dream big. Work hard. Have fun while making great things happen.

These days, this tenacious, self-taught winemaker quietly crafts some of Paso Robles’ most lauded releases. He’s considered the region’s undiscovered genius, yet he’s also known for his low-key demeanor. As his wines rival those made by Domaine du Pégaü, Mac has earned the title of arm-wrestling champ of Châteauneuf-du-Pape on a Hospice du Rhône trip – all while sporting his signature style in Dickies-brand workwear.